AI website migration and replatforming

Website migration is where rankings, phone calls, and editorial workflows cannot pause while you replatform. PunkSolid runs large moves off WordPress and similar stacks into code built in Cursor, with redirect inventories and tracking parity treated as launch blockers—not optional SEO polish.

What “migration” includes here

This service is for full replatforms: new templates, new hosting, and a deliberate redirect strategy. Smaller template tweaks inside the same CMS are out of scope. When the destination is Astro, Next.js, or another modern stack, pair this engagement with WordPress to Astro or Next.js for stack-specific cutover notes.

Read the website migration SEO checklist for the verification steps we embed in delivery. Our wider habits live on methodology.

Proof: healthcare WordPress rebuilds

We rebuilt eight healthcare provider websites, each with 1,000–6,000 pages, from WordPress with Elementor, ACF, and WP All Import into Cursor-built code. The published case study healthcare WordPress rebuilds documents:

• Tracking carried across launches: CallTrackingMetrics, Google Tag Manager, GA4, Usercentrics, Microsoft Clarity, VWO, Jotform HIPAA forms, custom chat, and a HIPAA-aware lead endpoint.
• Mobile PageSpeed scores moved from about 65–75 to 92–98; desktop from about 80–95 to 92–98 (lab scores, 0–100).
• Core Web Vitals passed on mobile and desktop in Search Console about four days after launch.
• Traffic and leads held steady or grew; exact figures stay confidential.

Those projects inform how we inventory URLs, replace ACF-style fields in code, and rebuild bulk import paths without WP All Import. Totals you may cite from our launch materials: nine sites rebuilt across client and network work.

SEO and analytics parity

Metadata, canonical tags, hreflang when present, structured data, and internal links are compared pre- and post-launch. We separate PageSpeed scores from Core Web Vitals reporting so stakeholders do not misread lab numbers as field data.

When your team depends on marketing tags, we rehearse them on staging with production-like content, not on empty templates.

Engineering approach

Agents accelerate component and template work; engineers own redirect logic, import pipelines, and release timing. Human review covers accessibility, claims, and brand tone on patient-facing pages.

Optional 1:1 Cursor coaching helps your editors after handoff. You always receive the full repository.

Related services

Legacy application modernization applies when backends must evolve while the public site migrates in phases. Website development fits net-new properties without a legacy crawl.

When inventory work can begin, contact us with CMS access constraints and your launch window.

Rollback and communication

Cutover plans include who can revert DNS or reverse-proxy rules, how editors publish during a freeze, and which dashboards prove calls or form submits still work. We do not treat launch as a single checkbox: stakeholders get a short monitoring calendar for Search Console, agreed conversion checks, and crawl error review.

Content and martech complexity

Migrations that include A/B tools, heatmaps, consent management, and call tracking need a tag map—not a vague “we will reinstall GTM.” The healthcare rebuilds carried CallTrackingMetrics, Usercentrics, Microsoft Clarity, VWO, and HIPAA-aware Jotform flows. Your inventory must list containers, triggers, and form endpoints before we mirror them on the destination stack.

Ownership after launch

You maintain the destination repository under full code ownership. Optional coaching covers Cursor workflows for bulk content fixes after import. We do not keep silent admin access after handoff unless you scope retained support in writing.

Measuring success

We report lab PageSpeed scores when we have before-and-after Lighthouse runs. Core Web Vitals pass or fail comes from Search Console field data—on the healthcare sites, both passed about four days after launch. Traffic and lead held steady or grew; numeric client results stay confidential.

Stakeholder alignment

Marketing, compliance, IT, and agency partners often share ownership of a migration. We facilitate working sessions on redirect sign-off and tag parity rather than assuming a single product owner. Large crawls sometimes reveal orphan URLs nobody knew about; inventory time budgets extra days for reconciliation before build velocity matters.

Dual-running and freezes

Some launches freeze WordPress publishing for a weekend; others run dual CDNs with gradual weight shifts. The chosen pattern belongs in the written cutover doc. We coordinate with your DNS and CDN vendors but do not replace their support orgs.

Ask early about peak marketing calendars so cutover windows avoid the worst traffic days when possible.