48V Products ecommerce rebuild

The starting point

48vproducts.com sold sodium-ion and related power products on WordPress, hosted on a separate subdomain. Product copy, pricing, and merchandising lived in the WordPress admin; plugins and theme overrides carried years of incremental changes. That stack was acceptable for early sales, but inventory, structured data for Merchant Center, and a modern checkout path were harder to evolve safely inside WordPress alone.

What we rebuilt

The store moved into this monorepo:

• apps/web — the customer-facing Next.js storefront (browse, cart, account, tracking pages).
• apps/cms — Payload CMS for pages and product content, wired to Medusa for cart, regions, Stripe payments, and fulfillment hooks.

Editors manage catalog and editorial pages in CMS; commerce events (order placed, fulfillment created) flow through the same shared commerce platform as sibling storefronts in the monorepo. The work matches our website migration and legacy modernization playbooks: inventory URLs, redirect discipline, and parity checks before traffic switches—not a theme refresh on the old host.

What had to keep working

An ecommerce cutover that loses checkout, tax, or feed integrity is a failed launch. This rebuild preserved:

• Purchasing on the public domain with live payment keys and webhook verification.
• Product data accurate enough for Google Merchant Center and on-site structured data (plain titles, shipping/returns copy, GTIN fields where products have them).
• Operational email for order confirmation and fulfillment-triggered messages.
• Canonical URLs so Marketing and Shopping traffic land on owner pages in the wider site network (child topic sites show cards; only the owner URL is indexable).

Tracking and ads configuration were re-tested on staging; details mirror what we document on methodology—human sign-off before DNS, automated checks in CI where this repo provides them.

Results we can share today

• Revenue trend: after cutover, sales held steady or grew (internal figures only; we do not quote revenue or conversion rates on this page).

• Live site: shoppers today use https://48vproducts.com/ on the monorepo stack described above.

• Cutover: late October 2026. The old WordPress host now returns path-preserving 301 redirects to the new domain, with old /product/<slug>/ URLs mapped to /products/<slug>/ so links and search equity carry over.

• PageSpeed lab scores after cutover (Lighthouse 12 performance category, home page, measured 2026-11-07): 100 on desktop and 75 on mobile. These are lab scores, not Core Web Vitals field data. Mobile Largest Contentful Paint is about 4.9 seconds on a throttled mobile profile, driven by hero imagery; desktop LCP is 0.8 seconds. Layout shift is zero on both.

• No baseline: PageSpeed was not recorded on the WordPress host before cutover, so we do not claim a before-and-after delta.

How this fits the wider rebuild program

Together with eight large healthcare WordPress rebuilds (case study), this store is the ninth production site PunkSolid cites as rebuilt off WordPress into code the client owns. The ecommerce path proves the same code ownership outcome as multi-thousand-page content sites—only the checkout and feed constraints differ.